It is a tool which snatches all the information of the customers and provides it to you in an efficient manner and is especially designed for maintaining good relations with your potential customers and analyzing their requirements by identifying their background and industry.
This tool creates a great bonding between you and your customers. So, you will be able to understand their exact requirements and will also get to know why they have not been your paid customer till now. Which in result will give you a proper understanding that how to customize your service that makes every customer happy.
You'll identify which are your most profitable clients, in order to build strategies focused on dedicating more attention to them.
Your company might have customers spread out all over the state, the country or the world - that's why it's important to separate them according to geography as well
Grouping clients according to their segment is also a good idea to always get the best out of it. It allows you to create targeted actions based on the current state and evolution of that specific market segment.
Your customer portfolio should have not only paying customers with one profile, but a variety of partnerships, from national accounts to target segments.