This tool helps you to connect with traffic on your website by analyzing their behavior, their interests, their cause of reaching your site, and the source through which they came from. You can also get to know the location of your visitors. This overall information can help you to find out what is the best and the weakest part of your site. Why your visitors attracted more on your web page or why they show disinterest and in result, it will let you improve your website’s worst part on the basis of your audience behaviour.
It eventually improve your SEO also by analyzing the Keywords section. This Visitor Analytics tool helps you to find out the powerful keywords also through which your visitors came on your website and how much time they spend on your web page.
Event tracking of new features, people search to identify customer activity with the particular feature in a stipulated time period helps identify the power users of the product. By understanding customers and how they use the new product, helps build better features into it.